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Chi Nwogu, Summit Director


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April 17-18, 2020

Highlights from 2019


Dish. Dunk. Data. 

The 4th SPEIA Basketball Analytics Summit is held on the beautiful campus of the North Carolina Central University in Durham, NC. Our mission is to engage with and explore the best practices of the leading basketball experts (professionals, students, and scholars) who love, research, and work in the discipline of performance (individual or team) and business analytics. Sessions include: Fan Experience & Engagement, Individual Performance, Marketing/Ticketing, Sport Science, and Entrepreneurship in Analytics. In addition, undergraduate and graduate students are welcome to participate in the NBA Analytics Case Competition and Career Connections.


Dish. Dunk. Data.

The Summit

Analytics: The creation, examination, and management of unstructured data to predict, produce or leverage optimal results.

Sport Business is a $350 billion global industry. According to Markets and Markets Report, the sports analytics  market in the USA is predicted to grow to $616.7 million by 2021. Basketball remains the most consistent sport across the globe; the rules are generally the same attracting all ages as players and fans. So, it only makes sense to identify the best and the brightest basketball minds to share their products, services, and stories! Opportunities for improved outcomes and opportunities in Recruiting, Player Performance (e.g., nutrition, sleep patterns, rehabilitation, recovery, etc.), Marketing, Scheduling, and Coaching are plentiful. Join us as we offer an affordable, engaging, and intimate experience. No long lines. No aggressive sales pitches. No spotlights or awards. It's all authentic, grassroots, and available to you -- the avid basketball fan, player, coach, scholar or professional.  


The Summit, founded by Dr. Deborah Stroman, began on the campus of the University of North Carolina at Chapel Hill in 2014.  The Sport Entrepreneurship ad  Innovation Association (SPEIA) is a team of sport-minded professionals who seek to provide connections and creativity to the sport industry. The opportunity to further evolve as part of the diverse and entrepreneurial city of Durham, plus a more central location within the Triangle (Raleigh, Durham, and Chapel Hill) was an attractive and most logical decision for SPEIA. Our team, comprised of students form local universities, former basketball players, and business professionals, work hard and smart to deliver the #1 Basketball Analytics conference in the USA. Special thanks to North Carolina Central University and the American Underground for their gracious support!




Dr. Deborah Stroman
Founder; professor at the University of North Carolina at Chapel Hill; entrepreneur (leadership in sport business and racial equity education)
Chi Nwogu
Patrick Edmond
Media Specialist, NC A&T student
Jerry Stackhouse
NBA Coach and former UNC All-American
Mike Huff
Entrepreneur and former Coach of a NCHSAA State Basketball Champion
Trina Patterson
Head Coach University of North Carolina at Greensboro
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High School Students

Groups of 5 or more students accompanied by a staff or faculty member from the school.

UNC System Faculty

Full-time and part-time instructors and staff from the 17 campuses of University of North Carolina system. 

College Students

Full-time or part-time enrolled undergraduate and graduate students at accredited universities. 

General Admission

Business professionals, athletes, administrators, entrepreneurs, coaches, and staff.